Online video and audio are the future of inbound marketing.
2016 saw a surge in the popularity of online videos and podcasting as a content marketing formats. From 360-degree videos on YouTube to live streaming on Facebook, marketers are responding to audiences' shorter attention spans by making content more interactive and visual. Similarly, podcast popularity grew 23% from 2015 to 2016 as more people are listening on the go from their smartphones and tablets.
But like any marketing tactic, video and audio needs to be done right to have an impact on your business. This means creating the right audio visual content to be used at the right time to reach the right audience.
If your marketing strategy doesn't include audio and video, you're missing a tremendous opportunity to reach and engage with your audience. Let us show you how to successfully use multimedia to increase your online engagement.