Put your lead nurturing on autopilot.
Marketing automation refers to software that automates your marketing for you. With marketing automation, you can use each lead's behavior to tailor emails, content, offers and outreach at scale. Many marketing departments even automate and streamline repetitive tasks, such as emails, social media and other website actions.
Automation should be used to enhance your inbound marketing strategy and nurture high-quality leads generated by your inbound marketing campaigns.
To be clear, marketing automation does not do marketing and lead generation for you, but can help scale your successful efforts. This is where inbound marketing becomes the building blocks of your marketing funnel.