Rich holds a Bachelor of Science degree in Mass Communications with specializations in Advertising and Marketing from Kent State University. He has over 15 years experience in graphic design, 15 years in Web design and development, 15 years in video production, and 10 years in management.

Throughout his career, Rich has served as Creative Services Producer, Promotions Director, Creative Director, and Director of Internet and Graphic Design. His combined experiences include broadcast production, copywriting, Web and interactive development, graphic design, and marketing, and his list of credits include work with start-up companies, dot-com businesses, nonprofit organizations, government agencies, and international corporations.