December 21, 2016

5 ways Facebook ‘likes’ help businesses

According to data from Facebook analytics firm PageLever, most of your fans don’t see your content. In fact, their data shows that an average of only […]
December 9, 2016
Self publishing assistance

How publishing a book can lead to more business

Books mean big business Many businesses can benefit from publishing a book that shares information and expertise with the marketplace.  For a business leader, writing a […]
December 2, 2016
Integrated Marketing Communication

Why Integrated Marketing is essential for small businesses

Integrated marketing is essential to business owners because they can not afford to misspend or waste money on a single isolated marketing effort. It may be […]
November 18, 2016
3 forms of corporate communication

The differences between the 3 primary forms of corporate communication

1. Marketing Marketing is the overall process of communicating and delivering products to a target audience through the marketing mix of product, price, place and promotion. […]
November 11, 2016
mobile app vs mobile site

Mobile apps vs mobile sites

Mobile apps Mobile apps are software programs that are downloaded and installed on your mobile device, rather than being rendered within a browser. Users visit device-specific […]
November 4, 2016

How to use QR codes for business

QR codes, or quick response codes, are 2d readable barcodes originally designed by Denso Corp. in 1994 to help Japanese auto-makers track car parts. Today, QR […]
October 28, 2016

The importance of innovation

Consumer expectations drive the amount of innovation in the market. Customers are used to products that continually improve and make their life easier. Modern consumers are […]
October 21, 2016

The importance of imagination

While most people don’t consider business a creative industry, imagination is just as important in business as in other fields. The best entrepreneurs look beyond the […]